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ABOUTUNLEADED

Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.

The Social Media Manager Role

Responsible for planning, developing, implementing, and managing strategies for the social media accounts. Oversee interactions with public by implementing social media platforms' content strategies.

Responsibilities:

  • Create and implement the social media strategy for each customer

  • Perform research on current benchmark trends and audience preferences

  • Design and implement social media strategy to align with business goals

  • Review and maintain postings organic and sponsored

  • Set specific objectives and report on ROI and analyze running campaigns

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

  • Craft compelling content or coordinate with the creative team and develop briefs for new concepts

  • Monitor SEO and web traffic metrics

  • Establish relationships with social media influencers to develop a strong network

  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Stay up-to-date with current technologies and trends in social media, design tools and applications

QUALIFICATIONS:

  • Bachelor's degree in Marketing or relevant field

  • 3-5 years of experience as a Social media manager creating social media strategies

  • Experience in content management

  • Excellent copywriting skills

  • Solid knowledge of SEO, keyword research and Google Analytics

  • Knowledge of online marketing channels

  • Familiarity with web design

  • Analytical, organized and multitasking skills

  • Proven ability to work cross-functionally

  • Ideal: experience in B2B and B2C

To apply for the Social Media Manager
position 
please submit your resume to
careers@ulcomm.com

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