To be successful in three high-volume, high-stakes fields is a feat in itself—but we’ll never stop at just that.
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Award of Excellence for Integrated Marketing Communications Program
Tioga is the leading global supplier of mission-critical pipe, tubing, fittings and related products for the nuclear, global power generation and military markets—but their capabilities in gas and chemical processing were much less known. With a specific set of prospective gas and chemical plants in mind, Tioga sought to increase awareness of its products and services.
To prove Tioga’s capabilities, we focused on just that: the proof. A series of eblasts, digital ads, LinkedIn ads and a press release told the story of several notable Tioga successes in the gas and chemical processing field. Through smart, direct copy and relevant imagery, we gave our audience exactly what they needed—real-life examples of how, with Tioga, the needs of gas and chemical plants are answered with quality, inventory, on-time fulfillment and transparency.
The numbers tell the story: With excellent open rates of up to 26.3%, click-through rates (CTR) as high as 75%, and an average bounce rate of only 2.7%, the eblasts not only reached our target, but encouraged them to learn more—with zero spam reports and opt-outs. The LinkedIn ads garnered 49,892 impressions and 159 clicks for an average CTR of 0.319%, while the press release netted an additional 137,924 headline impressions with 2,295 views.