Senior Brand Marketing Consultant

We are seeking an experienced and dynamic Senior Brand Marketing Consultant to join our team. This role requires a deep understanding of business strategy concepts and an ability to translate our clients’ business objectives into actionable marketing plans to support growth.  The ideal candidate will have experience deeply researching market trends, competitors, customers, and growth drivers to identify insights beyond the obvious with an ever-present intellectual curiosity.  A successful candidate will have demonstrated ability to draw insights from research conducted and develop value propositions, messaging, positioning, and creative briefs in support of an overall marketing strategy. If you are a strategic thinker with a passion for driving business growth through marketing tactics, we encourage you to apply. This role is a hybrid role in Houston, Texas. 

​

Responsibilities:

• Interface with clients to build relationships while drawing out key business, market, competitive, audience, leadership, management, and operational insights   

• Perform in-depth research to understand client businesses, markets, competitive landscape, growth drivers, and audiences and derive insights from research to identify new growth opportunities 

• Document customer journey maps based on market research to identify customer needs and pain points  

• Define unique value propositions and compelling brand narratives that inform and inspire—and the detailed messaging strategies that support them across all markets including creating brand messaging, message houses, positioning, and content strategies that align with client business objectives  

• Develop robust marketing plans that include positioning statements and brand strategy 

• Write creative briefs and work closely with the creative team from kickoff to concept; review final assets to ensure alignment with brand and marketing strategies 

• Work with creative team to ensure full understanding of the overall marketing strategy and plans for each program asset  

• Collaborate with marketing operations team to understand in-market program performance and optimize program strategy and assets  

• Maintain adaptability and be able to quickly and confidently form an data-backed opinion on client requests 

• Act as a mentor to others to instill continuous learning and improvement, develop and coach members of the team  

• Develop a team culture, where expertise is shared, continuous learning and creative innovation is the norm.   

• Be a champion for marketing and ensure the customers' voice is at the center of all decision making  

​