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ABOUTUNLEADED

Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.

Account Based Marketing Manager

Responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. You will act as a liaison between marketing and the client sales teams.  Develop tactics designed to gain leads on targeted accounts. The ABM manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics for specified accounts. This role is a hybrid role in Houston, Texas. 

Responsibilities:

  • Develop and implement target account marketing strategy to support account-based selling. 

  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on accelerating existing opportunities. 

  • Interface with sales to determine sales enablement needs, and coordinate, communicate, and optimize the impact of marketing activities. 

  • Perform in-depth research to identify opportunities to improve marketing effectiveness.  

  • Develop metrics to measure the performance of existing marketing and sales campaigns. 

  • Identify the most effective marketing materials, channels, and messaging for key accounts. 

  • Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts. 

  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs. 

  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. 

  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner. 

  • Deploy marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media. 

  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals. 

  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts. 

  • Collaborate with the Strategic and Brand team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic mandates and sales directives. 

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes. 

QUALIFICATIONS:

  • Bachelor’s degree in Business, Marketing, or a related field 

  • 5+ years’ experience in B2B demand generation or ABM  

  • Proven track record executing innovative and multi-part event and demand generation programs. 

  • The ability to influence stakeholders and work closely with them to determine acceptable solutions. 

  • Experience building, launching, and reporting on campaigns using Salesforce. 

  • Excellent planning, organizational, and time management skills 

  • Track record of developing and managing multiple marketing programs simultaneously. 

To apply for the Account Based Marketing Manager
position 
please submit your resume to 
careers@ulcomm.com

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