Responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. You will act as a liaison between marketing and the client sales teams.  Develop tactics designed to gain leads on targeted accounts. The ABM manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics for specified accounts. This role is a hybrid role in Houston, Texas. 

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Responsibilities:

• Develop and implement target account marketing strategy to support account-based selling. 

• Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on accelerating existing opportunities. 

• Interface with sales to determine sales enablement needs, and coordinate, communicate, and optimize the impact of marketing activities. 

• Perform in-depth research to identify opportunities to improve marketing effectiveness.  

• Develop metrics to measure the performance of existing marketing and sales campaigns. 

• Identify the most effective marketing materials, channels, and messaging for key accounts. 

• Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts. 

• Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs. 

• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. 

• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner. 

• Deploy marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media. 

• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals. 

• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts. 

• Collaborate with the Strategic and Brand team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic mandates and sales directives. 

• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes. 

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