According to the UN Environment Programme, reaching net-zero emissions by 2050 will take more than tripling annual clean energy investment worldwide to about $4 trillion. So how can a marketing firm help?
Growth that’s Good for Everyone
Helping our clients grow is a big part of what we do. And from targeted marketing campaigns to sales enablement, every deal we help a CleanTech client land is just another implementation of a solid sustainability solution. Our marketing successes don’t just create conversions in a spreadsheet; the wins we make happen help remove CO2 from the atmosphere, source lithium for electric cars in a more sustainable way, or pioneer new, low-carbon manufacturing methods. And since we’ve given CleanTech clients an assist on landing sustainability-based deals with some of the world’s largest corporations, our support has helped make an impact at scale.
Authentic, Credible Sustainability Brands
Esoteric technology. Complex scientific principles and claims. New business models in frontier industries. A number of factors come together to make brand building in the CleanTech space a difficult-but-rewarding endeavor. The trusted brands we’ve created have resulted in the establishment of new wetlands, the deployment of advanced climate technologies, the reduction of industrial carbon emissions, the adoption of new net-zero products, and the utilization of advanced climate facilities on the cutting edge of the fight against climate change.
Visibility on the World Stage
It’s important for ambitious CleanTech companies to have a strong, on-strategy presence at high-profile events such as the Conference of the Parties of the UNFCCC (COP) events, Climate Week NYC, CERAWeek, etc. We help clients put their best foot forward at these events so they can engage with policy direction, investment signals, opportunities for public-private partnership, high-potential corporate commitments, and more. Helping these businesses share their vision and connect the dots with powerful audiences builds important, value-added momentum for sustainable technologies.
The Highest Standards in Transparency and Reporting
In many CleanTech sectors, buyers and investors want to deal with the most credible players. But sometimes due diligence is murky. We help stakeholders understand how sustainability-based businesses should document and report their operations, assets, value propositions, and methods so the market can make an informed decision. The result is more growth for those with the best ideas and execution—and a brighter future for the planet.
Strategic Partnerships and Collaboration
We deep-dive into our clients’ worlds, whether that’s green hydrogen, geologic sequestration, or clean power generation. As a result, we’re often able to connect complementary CleanTech clients, contacts, and specialists with each other in a way that helps them all make more progress against their missions. And since their missions are almost always around helping create a net-zero future, these are usually partnerships that benefit us all.
It’s not intuitive that a marketing firm could help make such a real-world environmental impact over the years just by supporting its clients. But, hey, it’s often surprising what you can do with the right team.
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