JPMorgan Chase recently saw a 450% increase in click-through rates when it engaged an artificial intelligence company to optimize copy for a home equity credit campaign.
With the help of an AI company called Persado, they’re leveraging tech that analyzes six elements of marketing copy, including: narrative, emotion, descriptions, calls-to-action, formatting and word positioning. The tool then makes thousands of tiny combinations and tweaks until it’s optimized. Beep bleep boop.
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