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Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.

The Marketing Strategist Role

Working closely with both the client and our own in-house marketing and creative teams, the Marketing Strategist will see client strategy development through from initial engagement to in-market delivery. Will gain deep understanding of client business strategies, markets, drivers, competitors, resources and objectives. Armed with this understanding, the strategist will create value propositions, strategies, messages and other mission-critical components that will help guide the strategy to market. Ideal candidate will be driven and able to think in terms of the big picture and critical details.


  • Interface with clients to build relationships while drawing out key business, market, competitive, audience, leadership, management, and operational insights

  • Partner with in-house marketing team to draw insightful conclusions that can be used to develop value propositions and inform client strategy; present mission-critical research, findings, strategies and approaches to both client and in-house teams

  • Perform in-depth research to understand client businesses, markets, and audiences

  • Create compelling brand narratives that inform and inspire—and the detailed messaging strategies that support them across all markets

  • Formulate buyer roadmaps along with supporting comprehensive integrated
channel strategies

  • Work with the marketing team to create messaging, marketing and content strategies that align with client business objectives

  • Work with creative team to ensure full understanding of the overall marketing strategy and strategy for each program asset

  • Write creative briefs and work closely with the creative team from kickoff to concept; review final assets to ensure alignment with marketing strategy

  • Collaborate with marketing operations team to understand in-market program performance and optimize program strategy and assets


  • 5+ years’ experience in B2B marketing strategy, integrated multi-channel marketing, marketing communications leadership and other adjacent disciplines

  • Demonstrated success in developing effective marketing strategies that have helped achieve quantifiable corporate objectives

  • Experience developing and presenting strategy presentations to client management teams

  • Ability to understand complex clients, markets, audiences and sales cycles

  • Apt at shaping a compelling value narrative around customer, market and business data

  • Experience working closely with creative teams to develop marketing program assets

  • Understanding of a variety of marketing channels; digital, traditional and experiential

  • Experience with account-based marketing initiatives

  • Persuasive communications skills and ability to provide constructive feedback with confidence and courtesy

  • Consulting experience a plus


  • Provide effective management for the team to mentor, develop and coach members of the team

  • Develop a team culture, where expertise is shared, continuous learning and creative innovation is the norm

  • Be a champion for marketing and ensure the customers' voice is at the center of all decision making

To apply for the Marketing Strategist
position please submit your resume to

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