MARKETING PROGRAM AUDIT
Today's marketing programs are managed with suites of tools and technologies that support program execution and tracking. But bringing all of that data together can be a hassle—even more so if your systems lack tracking and integration. Unleaded's marketing team can help assess your marketing systems and ensure you are set up to measure your program's performance against objectives.
Our methodology is to assess, advise and enhance. Our goal is to improve your ability to track marketing program performance.
TOOLS + TECHNOLOGY
ASSESSMENT
We'll assess your current marketing and sales tracking systems and how you're reporting today. Whether you're using Hubspot and Hoosuite or Salesforce and Sendoso. No matter the systems and tools, our marketing teams have seen it all and we can determine if you have all your integrations and goals in place.
MEASUREMENT + RECOMMENDATIONS
Once we understand your marketing program, we'll recommend ways to improve tracking and system integration as well as KPIs to better report and measure marketing performance against business objectives. We'll showcase how to spot trends and opportunities marketing performance improvement.
PROGRAM ENHANCEMENTS
After we've provided our recommendations, your team can take the lead and implement the recommended system integrations and tracking enhancements or the Unleaded marketing team can provide continued implementation support.
MARKETING AUDIT
Measurement, KPIs and ROI
Every marketer wants to be able to track their program's ROI. The tracking tools, systems integrations and functional feedback loops are critical to provide a clear picture of marketing and sales performance that delivers ROI. We will work with your team and tools to determine what we can track today, enhancements to measure more and recommendations for new systems and technologies specific to your program, objectives and business reporting goals.
Are you ready to gain new visibility into your marketing performance?