These particular figures were calculated by Forbes, using a number of brand and business metrics. Just to be clear, this number represents strictly the value of the brands—just the brands. Not these companies’ airplanes or facilities or real estate holdings or IP. Just the brands themselves.
To put that into perspective, the engineered and completely intangible perceptions these companies have created are worth more than:
The annual GDP of The Netherlands, Argentina, Malaysia, Belgium or Singapore
The 10 most expensive diamonds in the world
400+ times what reclusive billionaire Howard Hughes was ever worth
Twice what Amazon.com is worth as a company—including every last warehouse, book and Chia Pet they own. Or Amazon.com and Apple put together
More than 176 Rolls Royce Sweptails, which retail at $13M each