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ABOUTUNLEADED

Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.

Marketing Operations Manager

Responsible for the implementation, management, analysis and optimization of client marketing programs including paid media (traditional and digital), SEO and email marketing programs. You will work closely with the rest of the marketing team to develop detailed channel strategies and provide input into creative and channel performance to optimize programs.

 

As part of our marketing team, you oversee all aspects of the global campaigns to media buys and out-of-home takeovers. You develop a high-level view of our marketing operations and procedures and implement new processes to eliminate inefficiency, improve client relationships, and support overall business objectives. 

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Responsibilities:

  • Operational lead for marketing program implementation and management. 

  • Manage MarTech stack for all clients

  • Lead the team that manages deployment of all campaign initiatives through all channels both digital and traditional for global marketing programs

  • Support Brand Manager and Marketing Strategist to develop effective channel strategies that align with client objectives

  • Build relationships with and manage any third-party ad services required for client programs

  • Provide campaign performance management through regular monitoring, reporting, and analysis (including attribution modelling).

  • Measure campaign performance and collaborate with the team to make adjustments as needed.

  • Provide in-depth technical expertise on program execution options (formats, targeting, etc.) to provide guidance on strategy and creative asset development

  • Knowledgeable in a variety of digital services, Google ads, Digital display ads, YouTube and LinkedIn

  • Support in the development of client websites to ensure site structure aligns with marketing program needs and work with creative and marketing teams on webpage updates / ongoing SEO

  • Review and stay up to date on all new tools and technologies in this space.  Recommend adjustments to new technologies and ensure the broader team is trained.

  • Be a champion for marketing and ensure the customers' voice is at the center of all decision making

  • Champion innovation to evaluate new digital approaches and technologies.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business, Computer Science or Information Technology, or related field. MBA preferred.

  • 5-7 years of experience in digital marketing operations

  • Experience using a variety of marketing software and technologies as part of an integrated sales and marketing tech stack

  • A good understanding of the principles of digital marketing (CRM, SEO, Paid Media & Analytics)

  • Strong analytical skills

  • Proven ability to work cross-functionally

  • Experience managing multi-disciplinary digital marketing teams.

  • Strong project management skills.

  • Creative thinker and problem solver

  • Track record of managing teams that provide customer excellence, strong reporting and actionable insights.

  • A creative mindset, contributing new ideas that overcome challenges.

  • Ideal: experience in B2B and B2C.

To apply for the Marketing Operations Manager
position please submit your resume to
careers@ulcomm.com

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