ABOUTUNLEADED
Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.
The Marketing Consultant Role
After market research and brand strategy development, the Marketing Consultant takes over as the main point of contact for our client. In this role, the Consultant is responsible for:
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Developing and managing marketing strategies for multiple clients
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Gaining deep understanding of the client’s products, services, customers and market
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Developing detailed marketing and media plans including content and editorial calendar development to meet the brand and marketing objectives
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Creating and managing the client’s annual marketing budget as well as creating monthly project plans
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Working with the creative team to come up with new ideas to market the client’s products and services
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Working with the creative team to develop sales and marketing assets needed to execute marketing campaigns; ensuring the team understands the project requirements and keep projects on track
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Managing the client relationship and offering ongoing advice and recommendations
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Analyzing marketing program performance, developing analytics reports and creating recommendations for program optimization
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Working with the marketing manager(s) to execute media placements, emails, social media, display advertising, webinars, etc.
