With a presence in over 30 countries, Aggreko is a global leader in temporary field utilities. With North American shale plays heating up, the company wanted to make the most of its oil and gas offerings. Unleaded helped align the division’s marketing and sales forces, while finding effective ways to extend Aggreko’s brand strategy into this key market. Through research and internal workshops with key players, Unleaded created messaging and supporting creative that would resonate with the target audience and improve business development KPIs. Unleaded launched a year-long integrated oil and gas campaign that repositioned Aggreko in the marketplace and helped Aggreko make the most of the market.