In today's re-engineered, reorganized business environments, managers are forced to make more decisions in a day than previous generations did in a month. It comes down to gut feel – which sources will do the job better?
Which is precisely the reason that brands are even more important in business–to–business marketing than in consumer, retail or other industry sectors. Brands help focus expectations about your company's products and services that help customers make buying decisions in your favor. If people think you’re better, you are, even if they can’t explain why.
