![]() | Determine the most appropriate brand positioning attribute. |
![]() | Devise a distinctive way to articulate the brand position. |
![]() | Develop a focused brand personality that customers can use to recommend your company to others. |
![]() | Establish graphic standards to consistently and uniquely execute the branding program. |
![]() | Implement internal branding programs to reward employees for behaving in ways that are consistent with the brand personality. |










